Plotting Fathers Day rescue from EU vote's shadow

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PRESS RELEASE: 01 June 2016

A Lancashire brewer has teamed up with Perfect Night In to rescue Fathers Day from being trampled by the EU referendum. For many dads this year, Fathers Day on Sunday 19 June risks being overshadowed by the EU vote just four days later, according to a new survey.

Of the two dates, it finds the EU vote rated more important than Fathers Day by a three-to-one majority. Worrying for democracy and dads in similar measure, about one-in-five people say both occasions are unimportant.

About Fathers Days itself, one-in-three people admit finding it quite or very difficult to find a suitable gift. Among respondents saying very difficult, women outnumber men three-to-one.

To help grateful offspring of all ages say thank you to dedicated dads, Perfect Night In has teamed up with award-winning Lancashire brewer Patsy Slevin.

They have created gift hampers matching up prime sirloin or ribeye steaks with bottled pale and golden real ales from Prospect Brewery. A four-pack of artisan mustards can be added. As standard, the gift box contains cooking instructions and a gift card. Delivery is free to the deserving dad's home address.

Despite the survey's implications for Fathers Day, PerfectNight In founder Kirsty Westaway and brewer Patsy are eager to see the findings in perspective. "Clearly, the EU vote is critical to the country's long term future, whichever way it goes," says Kirsty. "Hopefully, the survey gives us the opportunity to encourage people to take a full part in both occasions."

The survey was conducted 26-30 May 2016.

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